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retail communications

Two Way Radios for Retail Stores & Staff Communication

Customer experience is absolutely vital in a competitive retail market. We’ve seen first-hand how improved communications between retail staff can make the retail experience simple, efficient and enjoyable for consumers. Digicom is highly experienced in retail, helping improve safety and productivity across a range of functions, from cleaning to security, tracking and general day to day management.

Contact Details

Shop Floor Speed

Answers on the floor in seconds, not minutes.

Digicom Wireless supplies commercial and government grade two way radios to retailers across Australia, from a single store through to national chains. The job here is narrow and easy to measure. Your team member answers the customer without walking away from them.

The Problem

Every question that leaves the floor costs you the sale

A customer asks whether that size is out the back. A register drops out halfway through a queue. Someone puts a jar through the floor in aisle six. In each case the team member either walks off to find out, or guesses. On a Saturday afternoon both of those are expensive.

The same gap turns up in loss prevention, where the person who noticed something has no fast way to tell anyone, and in click-and-collect, where an order sits in the stockroom while the customer stands at the counter waiting for someone to go and look.

Where We Stand

Commercial and government grade only, never recreational

Digicom does not supply the low-grade recreational walkie talkies sold in discount and camping stores. They are built for the odd weekend, not for sixty trading hours a week, and their audio, range and battery life fall away fast once real use starts.

Everything we supply is commercial or government grade and ACMA type-approved for use in Australia. That means a housing that survives a drop onto polished concrete, a battery that clears a full trading day, and audio that stays intelligible over trolleys, in-store music and a busy checkout. Look through two way radios for sale or let us spec the fleet against your floor plan.

  • Motorola Solutions Platinum Channel Partner
  • ARCIA & ACMA accredited
  • ACMA type-approved equipment only

Specifying For Trade

Kit that survives a full trading year.

Retail is hard on equipment and light on training time. Get these three right and the fleet is still in service, still charged and still being carried twelve months after it lands.

Audio kit matched to the role, not the catalogue

A floor team member wants an earpiece so the aisle does not hear the stockroom. Loss prevention wants something no one can see. A dock worker wants a heavy-duty headset that copes with a forklift running past. We specify accessories per role and supply them fitted, rather than shipping one accessory box and hoping.

Batteries and housings built for the trading day

A radio that needs a mid-shift charge will end up in a drawer. We size batteries against your longest trading day, including late night and stocktake, and supply multi-bay chargers that sit in the office so the fleet is rotated rather than rationed. Housings are rated for the drops that happen on hard floors.

Rostered on at nine, using it by five past

Seasonal peaks bring in people who will be with you for six weeks. Handsets are programmed with only the channels that role uses and labelled by department, so there is nothing to select and nothing to get wrong. Across a chain we keep the programming identical, so a transfer between stores needs no retraining at all.

Design a Custom System

Recommended for Retail

Three radios that store teams keep carrying.

One for the chain, one for the store, one for the aisle. All three are commercial grade and ACMA type-approved, all three take earpieces, and all three are backed by our own repair centre and servicing so a broken unit does not become a permanent gap in the roster.

Motorola WAVE TLK 100 push-to-talk handset for multi-store retail teams

Motorola WAVE TLK 100

Push-to-talk over 4G and 5G, so an area manager, a loss prevention lead or a national operations desk can reach any store on the same talkgroup. No repeater, no licence, nothing installed in the tenancy.

Motorola CURVE 12 pack with two six-bay chargers for a retail store team

Motorola CURVE

The whole-store answer for large format sites. Licence-free UHF plus WiFi, so it keeps working out in a deep stockroom or across a multi-level floor plate. Supplied as a 12 pack with two six-bay chargers for the back office.

Motorola EVX-S24 compact digital two way radio for shop floor staff

Motorola EVX-S24

Compact and light enough that floor staff forget it is on a belt, with a sealed housing that copes with spills and dust. Digital audio keeps a price check intelligible over trolleys and store music.

Motorola WAVE PTX

One store, ten stores, or the whole network.

Radios inside a store solve the aisle problem. They do nothing for the area manager covering nine sites, the loss prevention team tracking an offender who has already moved to the next centre, or the operations desk that needs to reach every store manager at once. Motorola WAVE PTX puts push-to-talk on the 4G and 5G network, so a talkgroup can be as wide as your store list.

Adding a store means adding devices, not building infrastructure. Nothing is installed in the tenancy, so a new site is live on the network from day one and a closed site costs you nothing to unwind. The same radio over cellular arrangement links back to any conventional radios already running on a large format floor.

  • One talkgroup across every store in the network
  • Nothing installed in the tenancy, so fit-out is not affected
  • Interoperates with in-store conventional radio fleets
  • Area managers and loss prevention teams reachable while mobile
  • New stores added as devices, with no site build required
  • Supplied and configured by a Motorola WAVE PTX Specialist

Coverage Tiers

Coverage sized to your store footprint.

The right technology is decided by floor area and store count, not by budget. A boutique and a national chain are two different problems, and a large format store sits between them. Work out which row you are on before anyone quotes you hardware.

Consideration Single Store Large Format National ChainScales furthest
Typical footprint One tenancy on a single level, plus a stockroom and a back dock. Big box, supermarket or multi-level department store with deep back of house. Stores across suburbs, states or the whole country.
Technology UHF handsets talking directly to each other, licence-free or on a private licence. WiFi-capable radios riding the store network, or UHF with an on-site repeater. Push-to-talk over the 4G and 5G network, layered over any in-store radios.
Installed in the tenancy Nothing. Radios and a charger bay in the office. Access points you already have, or a repeater and antennas after a survey. Nothing, which matters when the lease is short or the fit-out is landlord controlled.
Licensing Licence-free channels, or an ACMA licence if you want the channel to yourself. No radio licence where traffic runs over your own wireless network. No radio licence. Devices carry a subscription instead.
Where it runs out Thick-walled stockrooms, cool rooms, basement parking and shared service corridors. Anywhere the wireless network does not reach, which is usually the dock and the plant room. Indoor blackspots in older centres, which in-building cellular resolves.
Adding a store A separate fleet each time, with no link between sites. Repeat the coverage survey and build the site individually. Add devices to the existing talkgroup. The new store is live immediately.
What it is good at Price checks, stock sizes, register backup and getting a spill cleaned quickly. Cross-department coordination, click-and-collect handoffs and floor-wide loss prevention. Area managers, national loss prevention, incident escalation and roll-out coordination.

Most retailers start on the left and add the cellular layer later. We will walk the floor, check where coverage drops, and tell you whether you need in-building cellular for a supermarket or centre or just a better antenna.

Book a Site Assessment

Buyer Questions

Retail radio, question by question.

What store owners, operations managers and national procurement teams ask us before they commit to a fleet.

Why not just buy walkie talkies from a discount store? Because they are built for occasional use, and a shop floor is not occasional use.

Recreational handsets are designed for a camping trip, not for sixty trading hours a week. The housings do not survive repeated drops onto hard floors, the batteries lose capacity quickly under daily charging, and the audio struggles the moment there is trolley noise or music behind the speaker.

Digicom supplies commercial and government grade equipment only, all of it ACMA type-approved for use in Australia. In practice that shows up as a fleet that is still in service in its third year rather than one you replace every peak season. If cash flow is the constraint, leasing spreads it out rather than dropping the specification.

Do we need an ACMA licence for radios in a store? Not always. It depends on whether you can live with sharing the channel.

Licence-free UHF channels are open to anyone, which is workable for a small store on a quiet street. Inside a shopping centre it is a different story, because the tenancy next door, the centre's own contractors and the food court operator may all be on the channels you picked.

A private ACMA licence gives your stores frequencies nobody else is using. We hold the accreditation to arrange and manage that for you, and we will tell you honestly if your situation does not warrant the cost.

Will radios reach the stockroom, the dock and the car park? Usually yes in a single tenancy. Basements and centre service corridors need checking.

Within one tenancy and its immediate back of house, handsets talking directly to each other are normally fine. The places that catch retailers out are basement car parks, cool rooms, shared service corridors and multi-level department stores where a slab sits between the floor team and the stockroom.

The answer depends on the building. Sometimes it is a better antenna, sometimes an on-site repeater, and in a large centre it can be a cellular solution that fixes staff radios and customer mobile coverage together. We cover that on in-building cellular for supermarkets and shopping centres and more broadly under improving cellular coverage.

How do radios help with loss prevention? They turn one person noticing something into the whole floor knowing, without a scene.

The value is speed and discretion. A team member who notices something can pass it to the floor and to the door in one transmission, through an earpiece, without approaching anyone or drawing attention. Everyone gets the same description at the same time instead of a whispered relay.

Where a retailer runs contracted guards or an internal loss prevention team, we put them on shared channels with store management so there is no gap in the handover. The security page covers how those teams are equipped, including body worn cameras where evidence matters.

How many radios does a store need? Enough for the roles that get interrupted, plus spares in the charger.

We will not put a number on it without knowing your floor and your roster, because a boutique and a hardware warehouse are nothing alike. The method is to count the roles that get interrupted during trade: registers, floor sections, the stockroom, click-and-collect, receiving, and whoever is running the shift.

Then add spares. A fleet supplied with no spares becomes a fleet with holes in it, and the holes always appear during peak. Send us a floor plan and a roster and we will size it properly, or start with a free system evaluation.

Can head office reach every store on the same system? Yes, with push-to-talk over cellular layered above the in-store radios.

Conventional radios do not span suburbs, so a chain needs a second layer. Push-to-talk over the 4G and 5G network gives area managers, national loss prevention and the operations desk one talkgroup that reaches every site, with nothing installed in any tenancy.

Because it interoperates with in-store fleets, an operations call can reach a store manager who is out on the floor carrying a normal handset. See Motorola WAVE PTX for how the layer works.

What happens when a radio is dropped or stops working? It comes to our own repair centre rather than being written off.

Commercial radios are built to be repaired, which is a large part of why they cost more up front. Batteries, antennas, belt clips and speaker mics are all replaceable items, and most faults we see in retail are wear rather than failure.

We run our own repair centre and servicing from Sydney and support chains across Australia. For multi-store operators we can hold a small pool of swap units so a store is never short during peak trade.

Store Formats

Retail formats we fit out.

The format decides the fleet. A specialty store and a hardware warehouse have different floors, different roles and different dead spots. Here is how the specification moves.

Supermarkets and Grocery

Registers, deli and service counters, receiving and night fill all talking at once, with cool rooms and a loading dock that swallow signal. Coverage is checked before the fleet is sized, not after the complaints start.

Department and Big Box Stores

Large floor plates, multiple levels and long distances between the floor team and the stockroom. WiFi-capable radios or an on-site repeater keep a price check answerable without anyone walking the length of the building.

Fashion and Specialty Retail

Small teams where fitting rooms, the counter and the stockroom need to stay in step. Discreet earpieces keep the transaction quiet, and the whole fleet charges in a single bay behind the counter overnight.

Hardware, Trade and Bulky Goods

Yard, timber racking, trade counter and drive-through collection, often across an outdoor footprint. Higher-powered handsets and rugged housings, with headsets rated for machinery noise where forklifts are working.

Shopping Centre Tenancies

Stores inside a centre share the airwaves with every other tenancy and with centre management. Private licensed channels stop the crosstalk, and where the base building is the problem we work alongside centre facilities management on coverage.

National Chains and Franchise Networks

Identical programming across every store, one supply and servicing arrangement, and a push-to-talk layer connecting area managers and national loss prevention teams. New stores join the talkgroup on opening day.

One Store Or One Hundred

We will spec it against your floor plan, not a catalogue

Send us a floor plan and a roster, or a store list if you run a chain. We will tell you which coverage tier you are on, how many handsets you actually need and what the accessories should be. Pricing for purchase and leasing comes back side by side.

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